This week, we see many big brand taking actions to make NFTs, expand Web3 experiences in retails, music, gaming, etc. In addition, community were super exicited to Star Atlas’ demo, one of the most anticipated AAA games on the Web3.
Walmart jumps into Roblox with launch of Walmart Land and Walmart’s Universe of Play
Sep. 26, Walmart announced the launch of Walmart Land and Walmart’s Universe of Play in Roblox. Walmart Land will bring the best fashion, style, beauty and entertainment items directly to over 52 million daily global users. Walmart Land debuts with three big experiences: Electric Island, House of Style, Electric Fest. They also bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox .
Warner Music Group and OpenSea join forces to expand Web3 opportunities for artists
WMG artists would get early access to OpenSea’s new drops product, along with improved discoverability. This would also help WMG artists build new Web3 communities, and introduce existing fan communities to new forms of connection and creativity powered by NFTs. In addition, WMG artists would have their own dedicated drop page to host limited-edition projects. This would open new opportunities for fans to engage with music and artists.
U.S.-based Facebook and Instagram users can now cross-post digital assets
Meta has added more digital asset functionality between two of its top social media platforms (Facebook & Instagram) in the US. The Meta update today increases visibility and utility of digital assets like NFTs on its top platforms.
BlackRock launches blockchain industry ETF
The world’s largest asset manager BlackRock has officially launched a blockchain-focused ETF. The company added the Blockchain and Tech ETF (IBLC) to its iShares product line on Wednesday, April 27. They said: Blockchain tech is allowing independence and control of personal data while enabling financial inclusion for billions of unbanked consumers.
Star Atlas gives users ‘a taste of the Metaverse’ with epic games demo
Star Atlas, one of the most anticipated AAA games on the Web3, released a limited demo on Epic Games Store. During the 426LIVE event on Sept. 29, the development team gave players a preview of what to expect when playing the game. Owners of the Star Atlas Non-Fungible Token (NFT) can now explore a 3D environment and view their NFT ships and vehicles. In addition, holders will be able to use the full Showroom in Q4 2022.
